Fewer B2B firms lack effort. Fewer firms lack a pipeline. You can post on LinkedIn daily, launch some Google Ads campaigns, reply to all inbound messages in an hour and yet have your sales teams’ calendars look embarrassingly blank come Friday. And that gap between activity and actual leads is exactly where B2B lead generation … Read more
I have been knee-deep into running campaigns, client meetings, and spreadsheets full of leads for a while now. And somewhere along the line, I had my epiphany moment, which not many marketing agencies will come out and say directly. Not all techniques work to fill your sales pipeline efficiently. Trying everything that comes your way … Read more
The telephone would have called itself. One satisfied client would inform his neighbor about you, and your calendar would be filled up automatically. But then the quiet month came along, and you realized that you had never really learned how to do this. Here is where contractor lead generation can help. If done correctly, it … Read more
If you have a small business that doesn’t rank in your locality anytime someone searches for your product, you are making it easier for your competitors to take away your business from you. That is how things operate. In the last twenty years, I have been required to assist many small businesses overcome this challenge, … Read more
Most pieces on AI for small businesses are written by people who have never owned a small business. They speak of “transforming your enterprise” with technology developed for 500-person teams. If you own a store in Albany, a services firm in Troy, or an expanding organization in Schenectady, you do not need a transformation. You … Read more
B2B lead generation is the process of identifying business prospects, getting their attention, obtaining information about them, and qualifying them to make a sale eventually. There are more steps to B2B lead generation than B2C marketing and many other variables to take into account. But the aim of B2B lead generation isn’t about acquiring leads … Read more
With a perfectly designed website on desktop, but issues when browsing from a smartphone, chances are, you are losing potential clients on a daily basis and not even realizing it. SEO Issues caused by responsive website design problems can lead to poor ranking, lost traffic, and loss of profit for your business here in the … Read more
When I first created my website, I was spending weeks waiting for visitors who never showed up. I couldn’t get organic traffic consistently, and if I did get visitors, getting them to become leads was an entirely different story. Years of trying led me to find ways to change my business and life. I am … Read more
